For Immediate Release

NYC Clinical Esthetician Lindsey Villani Is Bringing a More Intentional Approach to Modern Skincare With JuJubee Skincare

The New Jersey-founded luxury skincare brand blends over 15 years of clinical esthetics experience, advanced facial treatments, and small-batch skincare formulation into a more thoughtful approach to skin health.

UNION, NEW JERSEY. Walk into any beauty retailer, scroll through social media, or open almost any skincare advertisement today and you will find the same message repeated endlessly: more products, more steps, more ingredients, more trends.

For many women, it has become exhausting.

Clinical Esthetician Lindsey Villani has spent more than 15 years watching the effects of that confusion firsthand from inside the treatment room.

As a Licensed Master Esthetician and Lead Esthetician at the renowned Jillian Wright Clinical Skin Spa in Chelsea, Manhattan, Villani has worked with thousands of clients across nearly every skin type, age group, and concern imaginable. Over the years, she repeatedly noticed the same pattern: clients arriving overwhelmed, frustrated, and often unknowingly damaging their skin barriers while chasing viral skincare trends that were never designed for their skin in the first place.

That experience became the foundation of JuJubee Skincare.

“Most people don’t need more products. They need more clarity. They need to understand what their skin actually needs instead of constantly chasing trends online.”

Lindsey Villani, Licensed Master Esthetician, Founder of JuJubee Skincare

Founded in New Jersey and connected to advanced facial services in New York City, JuJubee Skincare was created to simplify skincare through education, integrity, intentional formulation, and real clinical experience.

Built From the Treatment Room, Not the Boardroom

Unlike many modern beauty brands built primarily around marketing trends and influencer culture, JuJubee Skincare was developed directly from years of hands-on treatment room experience.

Villani’s professional skincare journey began in 2008 while working at Glow Skin Spa in Chelsea, Manhattan, now associated with Jillian Wright Clinical Skin Spa. What began as a front desk position quickly evolved into a passion for helping people build confidence through healthier skin.

Under the mentorship of celebrity esthetician Jillian Wright, Villani pursued her education at Christine Valmy International School of Esthetics in New York City before advancing into a long-term leadership role as Lead Esthetician at Jillian Wright Clinical Skin Spa.

Her experience extends beyond facials alone. Prior to launching JuJubee Skincare, Villani also worked as a skincare consultant for respected luxury beauty brands including Augustinus Bader, La Prairie, and Trish McEvoy, experience that helped deepen her understanding of professional-grade ingredients, formulation quality, and how different products perform across real skin types and concerns.

“Working with luxury skincare brands taught me that effective skincare is not about having the most expensive routine. It’s about understanding ingredients, protecting the skin barrier, and using products consistently in a way that actually supports your skin long term.”

Lindsey Villani

Small-Batch Formulation With a Clinical Mindset

JuJubee Skincare’s product line is intentionally formulated in small batches, a decision Villani says allows for greater quality control, fresher active ingredients, and a more hands-on approach to formulation.

Rather than mass-producing products designed primarily around trends, JuJubee products are inspired directly by years of treating real clients experiencing dehydration, acne, sensitivity, hyperpigmentation, compromised barriers, dullness, and visible signs of aging.

The current collection includes:

• Hydrating facial serums
• Exfoliating treatment products
• Professional facial cleansers
• Plant-based anti-aging solutions
• Brightening products for uneven tone
• Eye treatments
• Body care products
• Wellness-focused self-care items
• Curated skincare bundles for multiple skin types

Best-selling products include the Bakuchiol 2% Renewal Face Cream, Hydra Boost Hydrating Face Serum, Triple Action Eye Cream, Certified Organic Glow Drops, and professionally curated skincare bundles designed for acne-prone and dry skin concerns.

The brand’s approach focuses heavily on hydration, barrier support, ingredient education, and routines that feel approachable rather than overwhelming.

“Healthy skin is not built overnight. It’s built through consistency, education, and understanding what works for your skin specifically.”

Lindsey Villani

Advanced Facial Treatments Rooted in Personalization

In addition to the skincare line, Villani continues providing advanced facial treatments in Chelsea, Manhattan through Jillian Wright Clinical Skin Spa, where she has built a loyal client base over more than a decade of clinical practice.

Her facial philosophy mirrors the philosophy behind JuJubee Skincare itself: every treatment is personalized, intentional, and focused on what the client’s skin actually needs that day.

Rather than relying on aggressive upselling or one-size-fits-all treatments, Villani customizes each facial using a combination of professional modalities that may include:

• LED light therapy
• Dermaplaning
• Microcurrent
• Oxygen therapy
• Cryotherapy
• Collagen stimulation
• High-frequency treatments
• Skin tightening treatments
• Personalized exfoliation protocols
• Therapeutic facial massage

She also offers luxury onsite corporate wellness experiences throughout New York and New Jersey, bringing customized mini facial services directly to offices, luxury residential properties, employee wellness events, and private gatherings.

Education as a Core Brand Philosophy

What separates JuJubee Skincare from many beauty brands is Villani’s focus on education as part of the customer experience.

Through the brand’s website, skincare guidance, and treatment consultations, Villani helps clients understand how ingredients work, how to identify their skin type, how to support the skin barrier properly, and how to create routines that are realistic for everyday life.

“Most women are doing too much to their skin because nobody ever explained how skin actually functions. Skincare should feel empowering, not intimidating.”

Lindsey Villani

That educational approach has become one of the brand’s defining pillars, particularly as consumers increasingly search for skincare guidance grounded in real clinical experience rather than social media trends.

A Brand Built for Real Women

JuJubee Skincare was created for everyday women who want healthier skin without complicated routines, unrealistic beauty standards, or aggressive marketing tactics.

The brand’s customer is often a woman in her 30s, 40s, or 50s who has already tried countless trending products and now wants something simpler, more intentional, and more trustworthy.

“JuJubee is for real women with real skin and real lives. My goal is to make skincare feel approachable, luxurious, educational, and effective without making women feel like they need 15 products to have healthy skin.”

Lindsey Villani

As the beauty industry continues shifting toward ingredient transparency, barrier support, personalized skincare, and clinically informed routines, JuJubee Skincare reflects a growing movement toward more intentional beauty rooted in long-term skin health rather than temporary trends.

About JuJubee Skincare

JuJubee Skincare is a luxury small-batch skincare brand founded by Licensed Master Esthetician Lindsey Villani and based in Union, New Jersey. The brand offers clinically informed skincare products inspired by over 15 years of hands-on treatment room experience, alongside advanced facial services in Chelsea, Manhattan and luxury onsite wellness experiences throughout New York and New Jersey. JuJubee Skincare ships nationwide.

Website: www.jujubeeskincare.com

Instagram: @jujubee_skincare

Media Inquiries: [email protected]

Frequently Asked Questions About JuJubee Skincare

Who founded JuJubee Skincare?

JuJubee Skincare was founded by Lindsey Villani, a Licensed Master Esthetician with over 15 years of clinical experience. Lindsey is the Lead Esthetician at Jillian Wright Clinical Skin Spa in Chelsea, Manhattan and has also served as a skincare consultant for luxury brands including Augustinus Bader, La Prairie, and Trish McEvoy.

Where is JuJubee Skincare based?

JuJubee Skincare is based in Union, New Jersey. Advanced facial services are offered in Chelsea, Manhattan, and the brand ships skincare products nationwide across the United States.

What makes JuJubee Skincare different from other skincare brands?

JuJubee Skincare is built on clinical experience, not trends. All products are formulated in small batches with a focus on ingredient integrity, barrier support, and skin education. The brand was developed directly from Lindsey’s years inside the treatment room, not from marketing research or influencer culture.

What skin types is JuJubee Skincare designed for?

JuJubee products are designed for a wide range of skin types including dry and sensitive skin, oily and acne-prone skin, combination skin, and mature skin. Curated bundles are available specifically for dry and acne-prone skin concerns.

Does JuJubee Skincare offer facial services?

Yes. Lindsey Villani provides advanced facial treatments at Jillian Wright Clinical Skin Spa in Chelsea, Manhattan. She also offers luxury onsite corporate wellness mini facials throughout New York and New Jersey for offices, events, and private gatherings.